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Exploring interest in martial arts-themed products and experiences

Dears,

Glad to meet you!

We are the business project team from East China University of Science and Technology School. Currently we are just doing some survey on engaging martial arts-themed products and experiential activities. In order to support us closely, we’d greatly appreciate something truly exceptional with your genuine preferences and suggestions.

This is an anonymous questionnaire about interests and preferences, aiming to collect everyone's creativity and your honest feedback is invaluable to us. It will take approximately 5-7 minutes to complete.

Many thanks for your assistance!

Q1.If you had to choose two words to describe your first impression of martial arts, which would you select? (Single choice)

Q2.Where did you first learn about martial arts? (Single choice)

Q3.How interested are you in martial arts? (1 = Not at all interested, 5 = Very interested)

Q4.Which of the following areas of Chinese culture interest you or have you experienced? (Maximum 3)

Q5.Please rate your level of agreement with the following statements (1 = Strongly disagree, 5 = Strongly agree).

  • Strongly disagree
  • Tend to disagree
  • Neither agree nor disagree
  • Tend to agree
  • Strongly agree
5.1 Interest in martial arts-themed apparel (e.g., T-shirts, caps, etc.)
5.2 Interest in martial arts weapon replicas/ornaments (e.g., wooden swords and blades)
5.3 Interest in stationery items (e.g., notebooks, bookmarks, pens)
5.4 Interest in daily necessities (e.g., water bottles, phone cases, canvas bags)
5.5 Interest in decorative items (e.g., posters, decorative prints, small ornaments)

Q6.(Continued)For an item you particularly like within this category (e.g., a T-shirt), what do you consider a reasonable price? (Single choice)

Q7.Please select your preferred 1-2 styles (Multiple choice).

Q8.Please rate your level of agreement with the following statements based on your feelings (1=Strongly Disagree, 5=Strongly Agree).

  • Strongly disagree
  • Tend to disagree
  • Neither agree nor disagree
  • Tend to agree
  • Strongly agree
8.1 I am interested in attending short-term martial arts taster sessions. (e.g. weekend workshops)
8.2 I am interested in attending long-term martial arts training courses.
8.3 I am interested in purchasing tickets to view martial arts performances.
8.4 I am interested in attending martial arts cultural lectures/salons.
8.5 I am interested in participating in martial arts-themed city exploration activities.
8.6 I am interested in participating in online martial arts instruction courses.
Q9. (Continued)For a roughly one-hour experiential activity that particularly interests you, what would you consider a reasonable price? (Single choice)

Q10.As a reference for your lifestyle, what is your average monthly expenditure on cultural and entertainment activities? (e.g. cinema visits, exhibitions, shopping, short trips, etc.)

Q11.How frequently do you use the following channels? (1 = Never, 5 = Very Often)

  • Never
  • Rarely
  • Sometimes
  • Often
  • Very often
A. E-commerce platforms (Taobao, JD.com, Douyin/TikTok, etc.)
B. Campus cultural and creative shops
C. Tourist attraction shops
D. Social media recommendation links
E. Cultural event markets
F. Brand boutiques

Q12.Are you interested in the application of new technologies (such as virtual reality, augmented reality, digital art, etc.) in martial arts cultural and creative products and experiential services?

Q13.What would your ideal martial arts-themed product or experiential activity look like? (Open-ended question)

14.

  • Q14. Basic information

  • Gender: ______

  • Nationality: ______

  • Time in China: ______

15. If you would like to receive invitations to our future events, please leave your contact information (optional):Mobile number / Email: ______
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