Your gender: A. Male B. Female
What is your age group? A. 20 - 30 years old B. 31 - 40 years old C. 41 - 50 years old D. Over 51 years old
What is your family structure? A. Living alone B. A couple C. Nuclear family with children D. Multi-generational extended family (living with parents/children) E. Living with friends/roommates
Do you currently reside in the Bangkok area? A. Yes B. No
How often do you clean the floors in your home (such as sweeping and mopping)? A. Every day B. 2 to 3 times a week C. Once a week D. Once every two weeks or longer
What annoyances or problems have you encountered in household cleaning? 【Multiple choices, up to 3 items】 A. Occasionally unsatisfactory cleaning results (e.g., residual hair, incomplete dust removal, water stains, etc.) B. Handheld cleaning tools (e.g., short battery life or insufficient intelligent functions) C. Time-consuming and laborious cleaning process D. Excessively high cleaning costs (e.g., consumables, cleaning service fees, etc.) E. Difficult-to-clean floor materials (e.g., floors prone to moisture) F. Heavy pet shedding at home G. Easy to get messy with children at home
What is your most commonly used cleaning method now? A. Clean manually with a broom/mop B. Hire someone to clean or book home cleaning services C. Use a vacuum cleaner or a vacuum-mopping combo D. Use an intelligent sweeping robot
Have you considered purchasing an intelligent sweeping robot in the near future (either in the past or within the next six months)? A. Yes B. No
What are the main reasons for you to consider purchasing an intelligent sweeping robot? A. Save time and effort, free your hands B. Enjoy the smart technology experience C. Solve the troubles of traditional cleaning D. Influenced by online reviews or friends' recommendations
What brand of intelligent sweeping robot are you currently using? A. NARWAL (云鯨) B. Roborock（石頭科技） C. ECOVACS (科沃斯) D. Dreame (追覓) E. Xiaomi (小米) F. iRobot G.Other brands
For an intelligent sweeping robot, what price range in Thai baht do you find acceptable? A. Less than 5,000 Thai baht B.5,001-10,000 Thai baht C.10,001-15,000 Thai baht D. 15,001-20,000 Thai baht E. 20,000 Thai baht or more
When deciding to purchase an intelligent sweeping robot, which aspects do you pay the most attention to? 【Multiple choices, up to 2 items】 A. Cleaning performance (whether it can truly clean thoroughly) B. Intelligent functions (automatic mop washing, obstacle avoidance, etc.) C. Brand reputation and reliability D. User experience (noise level, after-sales convenience)
Which purchasing method do you prefer? A. Online (e-commerce platforms, brand official websites, etc.) B. Offline (shopping mall counters, home appliance specialty stores, etc.)
What are the main reasons for choosing to purchase offline? 【Multiple choices, up to 2 items】 A. Ability to see and experience the product in person B. More convenient and reliable after-sales service and maintenance in physical stores C. Shopping malls often have discounts or promotional activities D. Ability to consult sales staff on-site E. Habit of purchasing electrical appliances in physical stores
Through which channels do you usually learn about information related to sweeping robots? 【Multiple choices, up to 2 items】 A. Social media (Instagram, YouTube, Facebook, TikTok) B. E-commerce platforms (e.g., Lazada, Shopee) C. Influencer/KOL review recommendations D. Recommendations from relatives and friends E. Shopping mall advertisements or experience stores F. Content related to IP images or brand ambassadors
Which of the following marketing methods for intelligent sweeping robots are you interested in? 【Multiple choices, up to 3 items】 A. Authentic reviews by influencers on TikTok/Instagram or real sharing by local users B. Co-branding collaborations with popular IPs (e.g., Butter Bear) C. Hands-on trial at shopping mall experience stores D. 7-day on-site trial service E. Discounts during live-streaming sales F. Traditional advertising (TV, outdoor billboards) G. Direct discount or promotion information from shopping malls
If NARWAL (云鯨) sweeping robot highlights the feature "Automatic mop cleaning, free your hands", which promotion would be more attractive to you? 【Multiple choices, up to 2 items】 A. On-site comparison between automatic mop cleaning and manual cleaning B. Touching advertising slogans C. Authentic sharing from local users (on TikTok/IG) D. Detailed reviews by trusted bloggers E. Book a free on-site trial F. Hands-on experience at pop-up stores in business districts
Would you be interested if NARWAL (云鯨) collaborated with the popular IP Butter Bear? A.Very interested – I will take the initiative to follow and learn more B. Somewhat interested – I will click to check if I see it C. No particular feeling – it’s the same as other IP collaborations D. Not interested
Which of the following forms of IP collaboration are you more interested in? 【Multiple choices, up to 2 items】 A. IP limited-edition appearance design (sweeping robot with IP image elements) B. Receive IP co-branded accessories or peripheral gifts with purchase (e.g., custom dust boxes, etc.) C. IP participation in brand advertising campaigns D. Brand advertisements or offline activities featuring IP characters
If NARWAL (云鯨) offers a "door-to-door trial of intelligent sweeping robots" service, which functions would you be most concerned about? 【Multiple choices, up to 2 items】 A. Verification of cleaning performance B. Smart experience C. Battery life and noise level D. Ease of maintenance E. Cleaning efficiency
What are your main concerns about purchasing NARWAL (云鯨) products? A. Worry that the actual product is not as good as advertised B. Few after-sales service outlets and inconvenience C. The product is not suitable for the home environment D. Lack of trust in the brand E. No particular concerns F. Others (please specify: ______)
f you are not considering purchasing an intelligent sweeping robot for the time being, what are the main obstacles? A. Consider the price inappropriate B. Home environment is not suitable (e.g., complex room layout, small space, etc.) C. More accustomed to traditional cleaning methods D. Not familiar with new products and unsure about their functions